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Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.
Leonard herself was surprised at the success of these numbers.
Originally, per-minute billing was provided by phone companies (in the U. There was, from some services, an attempt to keep the caller aroused but short of orgasm, so he would spend more money.
(This attitude still survives among some providers.) When public (mostly female) pressure forced the phone companies to stop providing this service to sex workers, a transition was made to a manual method: pre-paid blocks of time, 10, 30, 60 minutes, whatever the customer would pay for.
All have some way for a provider to post a picture and some text.
The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.Phone sex is a conversation between two or more people on the phone where one or more of the individuals is describing the act of sex.Phone sex takes imagination on both parties' part; virtual sex is difficult if the operator does not put the images in the head of the caller and the caller must be open to the pleasure as well.The provider provided (say) 10 minutes of service, but got to keep all of the money (say 20 minutes).When the Internet got relatively mature, sale of any sexual service not involving a minor could be made to anyone not a minor.
Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.