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It’s like having Jane Austen’s Mrs Bennet in your pocket. “I get frustrated when people say dating apps are killing love,” says Bradford. She has since made dating her science, and her sweet enthusiasm for the app is as infectious as her slips into Silicon Valley tech speak are jarring.“Some of the best relationships in my life have been sourced through digital networks. She uses words like “calculus” and “efficient” to describe love.“It should be like starting a business and searching for a co-founder CEO,” she says, “You’re creating a team of two.” If it sounds like she’s offering an uncompromising promise of perfection, she is.
The app’s selection process is incredibly discerning.Data for London alone show the top three occupations among accepted members are chief executive, consultant and analyst; some 13 per cent have an MBA.Although users do not have to pay, they do have to be screened.A computer science graduate and former Google employee, she was doing an MBA at Stanford University in California and freshly single after a five-year relationship when the age of Tinder and other such online dating apps dawned. Her disappointment with them spurred her to start her own.Unlike other apps, which, she complains, lacked “enough required information“, hers would have a screening algorithm that assesses users’ ambition and intelligence by integrating with their Linked In and Facebook profiles.
The League does so by making “shared value systems” the main criterion for matches.