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Nothing in “Top Gun” movie told you to buy Maverick’s brand of sunglasses or join The Navy.But the movie “sold” both products to hordes of people. Below are 3 storytelling methods I’ve used in some of my most profitable sales letters, emails and other marketing campaigns.This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.For example: If you sell an e Book on how to get rid of painful urinary tract infections, you would tell the story about all the pain urinary tract infection caused you — including what it was like, how nothing gave you relief, and the embarrassment, humiliation and other physical (and psychological/emotional) horrors you endured. And, very easy to write, too — just tell your story. This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.Have you ever gotten sucked into something that you were also ashamed to read? I was listlessly checking my email when I noticed a text ad that I must have seen more than 10,000 times. The worst mistake a woman can make is not seeking help.
They’re much more similar in mindset to the men you are trying to date. Is there any validity to his advice and worldview, or is this just garbage? In general, subvert any and all natural inclinations you may have as a woman, and pretend like nothing means really anything at all to you, or else any guy, anywhere, will run like the wind from you, because guys can’t stand a woman that harbors an actual emotion that might pertain to said guy. The whole thing consumed me for about 90 minutes and made me feel sick for several reasons.I’ll admit that my feelings were not altogether rational at the time, but they were a product of being brainwashed by his mind-sucking prose: 1) The feeling that men and women are so irreconcilably different that we can never truly be ourselves with each other; anything that promotes this idea is just depressing.Don’t be “predictable”, or his attraction will magically end (must I be in a different country each time he calls…? Don’t discuss any emotional issues at all, ever, God forbid, or it’s all over, period 4. The way to create a great emotional connection with a man is to never burden him with your emotions.Don’t assume that just because you’ve been dating for months you’re in a “relationship” (WTF? Try to appear at all times to be a)selective b)unemotional c)hard-to-get d)a robot woman 6. It’s hard to imagine exactly what this great emotional connection consists of, except the idea that the man “feels great” when he’s with you, better than when he is single, and you as the woman are not constantly analyzing the relationship.
I did not invent any of them (they’ve been around for centuries). But they’re simple, easy to write, and get the job done.